Big corporations have been quick to harness the power of Twitter in an effort to speak directly to their clients. Jesse Engle, founder & CEO of CoTweet, spoke to CNBC about the growing trend.
People expect brands to have a social media presence. We see delight and excitement from our customers every time they realize we’re on Twitter—and with CoTweet, we can help them as quickly as possible, no matter where they are
Chelsea Marti
Manager, PR and Social Media
TurboTax
As consumers adopt more and more social media tools, it’s critical that businesses meet their customers where they’re at. Are you delivering?
Take it from tax preparation service TurboTax® who used CoTweet to streamline their approach to Twitter presence and enhance customer service with a response time of just four minutes. With CoTweet, TurboTax was able to generate measurable business results, including:
Still not convinced? Find out how TurboTax also increased employee participation on Twitter and enhanced their overall social media presence by downloading the TurboTax case study now.
Many people have asked us about Twitter’s planned commercial account offering and what it means for CoTweet. Twitter has been planning for commercial accounts for a long time. Today Anamitra Banerji from Twitter’s Product Team posted to their blog that Twitter is testing one of its new features, ‘Contributors’. We figure now would be a good time to shed a little light on how CoTweet will be working with Twitter to extend the functionality of commercial accounts as they’re rolled out.
CoTweet was the first company to recognize that businesses would require the ability to have more than one person tweeting through a brand Twitter account. We discovered this need through our own use of Twitter and designed this as a feature of CoTweet at the very beginning. We gave a lot of thought to how brands should represent themselves on Twitter and outlined our philosophy in our inaugural blog post: Making Brands Human on Twitter. Not only did we provide a tool, we also suggested a convention–that companies reveal the people communicating behind the brand and sign off on tweets. Much to our delight, this convention has been widely embraced by companies like Ford, Microsoft, Salesforce, and even Twitter itself. We knew from the outset that the approach of incorporating cotags, the ‘people behind the brand’, into the Twitter background was a little kludgy and that one day there would be a more elegant solution. Fortunately, that time is approaching. CoTweet is working closely with the Twitter API team to incorporate the new contributor API, which will further enhance CoTweet’s current multi-author functionality.
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Great news! You can now you can post your updates from CoTweet to Facebook, LinkedIn, Yammer and dozens of other social networks.
Ping.fm is now integrated with CoTweet so you can publish once through CoTweet and automatically send your updates across the real time web. You can set up a unique Ping.fm posting group or account with each of your Twitter accounts, so you have ultimate control over which updates go where — essential for people managing multiple business accounts or a combination of business and personal accounts.
Set up instructions are available in the CoTweet Support Forum, which you can access once you’re logged in. Enjoy!
European airline easyJet (@easyJetCare) use CoTweet to manage customer service interactions through Twitter. This interesting BBC News video covering the impact social media is having on the travel industry features Paul and his teams efforts (the easyJet piece starts at 3:45). → Watch the video
Yes we make mistakes, everybody makes mistakes. It’s what we do about that feedback…and we resolve problems.
Paul Hopkins, Head of Customer Experience, easyJet
I’m excited to share the news that CoTweet has formed a partnership with Dachis Group to deliver social business solutions to enterprises.
Dachis Group is a new type of technology solutions firm. It was created in 2008 by Jeffrey Dachis to help large corporate enterprises unlock the value of social technologies to do business better. The firm takes a holistic approach to its client engagements, combining advisory services along with technology implementation across three practice areas: customer participation, workforce collaboration and business partner optimization. Today, Dachis Group announced its Alliance Partner program, including ten software companies that represent “the best technology providers and integrators in the marketplace.”
CoTweet’s partnership with Dachis Group further establishes CoTweet as the leading platform for enabling cross-functional teams to manage the front-line of their organizations’ real-time engagement with customers through Twitter.
We’re excited to work with Dachis Group to transform the way enterprises connect with their customers.
Jesse Engle, CEO of CoTweet, interviews Morgan Johnston about how jetBlue uses CoTweet to manage their corporate Twitter account at the 140 Twitter Conference in Mountain View, CA.
The ability to collaborate with team members from across the company… to bring them all in as resources and assign responses to subject matter experts is great.
Morgan Johnston, jetBlue
See more testimonials on CoTweet’s YouTube Channel
Julia talks about how she uses CoTweet for @juliaroy, @pepsi, @nowpropelled and @fordfiesta.
CoTweet has really changed the whole way that I am able to use Twitter
Julia Roy, UnderCurrent
See more testimonials on CoTweet’s YouTube Channel
Ben Chestnut from MailChimp posted an excellent review of how the MailChimp team (@mailchimp) is using CoTweet to manage their corporate tweeting.
In How MailChimp Uses CoTweet, Ben provides one of the most illustrative reviews of CoTweet yet and also describes the pain that the team was feeling before they started using CoTweet.
Be sure to check it out.
Marcus Schmidt is a member of Microsoft’s Twitter outreach team. He recently did a guest post on Marty Collins’ blog Marketing Today where he talks about how Microsoft uses CoTweet on their Twitter accounts @MSWindows and @windowslive.
Read the full post here: Team Tweeting with CoTweet
