Many people have asked us about Twitter’s planned commercial account offering and what it means for CoTweet. Twitter has been planning for commercial accounts for a long time.  Today Anamitra Banerji from Twitter’s Product Team posted to their blog that Twitter is testing one of its new features, ‘Contributors’.  We figure now would be a good time to shed a little light on how CoTweet will be working with Twitter to extend the functionality of commercial accounts as they’re rolled out.

CoTweet’s Multi-Author Functionality is Strengthened

CoTweet was the first company to recognize that businesses would require the ability to have more than one person tweeting through a brand Twitter account. We discovered this need through our own use of Twitter and designed this as a feature of CoTweet at the very beginning. We gave a lot of thought to how brands should represent themselves on Twitter and outlined our philosophy in our inaugural blog post: Making Brands Human on Twitter.  Not only did we provide a tool, we also suggested a convention–that companies reveal the people communicating behind the brand and sign off on tweets.  Much to our delight, this convention has been widely embraced by companies like Ford, Microsoft, Salesforce, and even Twitter itself.  We knew from the outset that the approach of incorporating cotags, the ‘people behind the brand’, into the Twitter background was a little kludgy and that one day there would be a more elegant solution.  Fortunately, that time is approaching.  CoTweet is working closely with the Twitter API team to incorporate the new contributor API, which will further enhance CoTweet’s current multi-author functionality.
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10 Comments; Filed under Twitter for Business, features by Jesse Engle

Great news! You can now you can post your updates from CoTweet to Facebook, LinkedIn, Yammer and dozens of other social networks.

Ping.fm is now integrated with CoTweet so you can publish once through CoTweet and automatically send your updates across the real time web. You can set up a unique Ping.fm posting group or account with each of your Twitter accounts, so you have ultimate control over which updates go where — essential for people managing multiple business accounts or a combination of business and personal accounts.

Set up instructions are available in the CoTweet Support Forum, which you can access once you’re logged in. Enjoy!

1 Comment; Filed under Facebook, LinkedIn, Twitter for Business, Your Brand on Twitter, features by Jesse Engle

European airline easyJet (@easyJetCare) use CoTweet to manage customer service interactions through Twitter. This interesting BBC News video covering the impact social media is having on the travel industry features Paul and his teams efforts (the easyJet piece starts at 3:45). → Watch the video

 

Yes we make mistakes, everybody makes mistakes. It’s what we do about that feedback…and we resolve problems.

Paul Hopkins, Head of Customer Experience, easyJet

0 Comments; Filed under CoTweet Users, Media Coverage, Twitter for Business by Kyle Sollenberger

I’m excited to share the news that CoTweet has formed a partnership with Dachis Group to deliver social business solutions to enterprises.

Dachis Group is a new type of technology solutions firm. It was created in 2008 by Jeffrey Dachis to help large corporate enterprises unlock the value of social technologies to do business better. The firm takes a holistic approach to its client engagements, combining advisory services along with technology implementation across three practice areas: customer participation, workforce collaboration and business partner optimization. Today, Dachis Group announced its Alliance Partner program, including ten software companies that represent “the best technology providers and integrators in the marketplace.”

CoTweet’s partnership with Dachis Group further establishes CoTweet as the leading platform for enabling cross-functional teams to manage the front-line of their organizations’ real-time engagement with customers through Twitter.

We’re excited to work with Dachis Group to transform the way enterprises connect with their customers.

Links:

• Dachis Group Alliance Partner program
• Dachis Group Alliance Partner release

2 Comments; Filed under Partners, Twitter for Business by Kyle Sollenberger

Jesse Engle, CEO of CoTweet, interviews Morgan Johnston about how jetBlue uses CoTweet to manage their corporate Twitter account at the 140 Twitter Conference in Mountain View, CA.

The ability to collaborate with team members from across the company… to bring them all in as resources and assign responses to subject matter experts is great.

Morgan Johnston, jetBlue

See more testimonials on CoTweet’s YouTube Channel

2 Comments; Filed under Twitter for Business, Video by Kyle Sollenberger

Julia talks about how she uses CoTweet for @juliaroy, @pepsi, @nowpropelled and @fordfiesta.

CoTweet has really changed the whole way that I am able to use Twitter

Julia Roy, UnderCurrent

See more testimonials on CoTweet’s YouTube Channel

1 Comment; Filed under Twitter for Business, Video by Kyle Sollenberger

Ben Chestnut from MailChimp posted an excellent review of how the MailChimp team (@mailchimp) is using CoTweet to manage their corporate tweeting.

MailChimp's CoTweet Team

In How MailChimp Uses CoTweet, Ben provides one of the most illustrative reviews of CoTweet yet and also describes the pain that the team was feeling before they started using CoTweet.

Be sure to check it out.

1 Comment; Filed under CoTags, CoTweet Users, Product Reviews, Twitter for Business, Your Brand on Twitter by Jesse Engle

Marcus Schmidt is a member of Microsoft’s Twitter outreach team. He recently did a guest post on Marty Collins’ blog Marketing Today where he talks about how Microsoft uses CoTweet on their Twitter accounts @MSWindows and @windowslive.

Read the full post here: Team Tweeting with CoTweet

Microsoft is using CoTweet to manage @MSWindows and @windowslive Twitter accounts

1 Comment; Filed under Being Human, CoTags, CoTweet Users, Twitter for Business by Jesse Engle

Twelve organizations – Best Buy, Ford, Hershey Entertainment & Resorts, JetBlue, Intuit, Meetup.com, Microsoft, PepsiCo, Robert Verdi, Inc., Rotary International, Sprint and Waterford Wedgwood USA – have joined an innovative program we’re calling the CoTweet Cohort.

The CoTweet Cohort

During a six-month period, the companies will use the CoTweet platform as a primary tool for communicating through Twitter and will participate in an ongoing discussion regarding opportunities and best practices for leveraging social media to further business objectives.

The CoTweet Cohort allows participants to share knowledge, experiences and ideas about the effective use of social media among themselves through bi-monthly conference calls and an online forum for ongoing communications.  The cohort will also provide ideas for future development of the CoTweet platform.

The CoTweet Cohort will be facilitated by Jerry Michalski, a highly respected technology consultant. Based in San Francisco, Michalski is a member of CoTweet’s Advisory board.

According to Jerry, “Twitter offers companies a brand new way to connect that’s not as expensive as a call center, as indirect as a blog or as opaque to the world as CRM systems are. Tweets happen in public. But as traffic increases, employees can step on one another’s toes, confusing customers. CoTweet is designed to prevent that, creating a smooth experience on both sides. This Cohort is where we’ll fine-tune that process.”

CoTweet is now forming additional cohorts. Companies interested in participating may contact Jesse Engle.

4 Comments; Filed under CoTweet Users, Twitter for Business by Jesse Engle