European airline easyJet (@easyJetCare) use CoTweet to manage customer service interactions through Twitter. This interesting BBC News video covering the impact social media is having on the travel industry features Paul and his teams efforts (the easyJet piece starts at 3:45). → Watch the video
Yes we make mistakes, everybody makes mistakes. It’s what we do about that feedback…and we resolve problems.
Paul Hopkins, Head of Customer Experience, easyJet
Jesse Engle interviews Lisa Horner (@GoToMeeting), Jenny Cisney (@KodakConnect), Rebecca Corliss (@HubSpot) and Khayyam Wakil (@iamkhayyam) at the Inbound Marketing Summit 2009 in Boston.
We could not find a solution that would enable people to jump easily between accounts… We really required a tool like CoTweet.Lisa Horner, @GoToMeeting
Adam Loving (@adamloving) from Twibes uses CoTweet to manage the @twibes Twitter account.
The “X” keyboard shortcut brought tears my eyes the first time I discovered it.Adam Loving, Twibes
See more testimonials on CoTweet’s YouTube Channel
Ben Chestnut from MailChimp posted an excellent review of how the MailChimp team (@mailchimp) is using CoTweet to manage their corporate tweeting.
In How MailChimp Uses CoTweet, Ben provides one of the most illustrative reviews of CoTweet yet and also describes the pain that the team was feeling before they started using CoTweet.
Be sure to check it out.
Marcus Schmidt is a member of Microsoft’s Twitter outreach team. He recently did a guest post on Marty Collins’ blog Marketing Today where he talks about how Microsoft uses CoTweet on their Twitter accounts @MSWindows and @windowslive.
Read the full post here: Team Tweeting with CoTweet
Twelve organizations – Best Buy, Ford, Hershey Entertainment & Resorts, JetBlue, Intuit, Meetup.com, Microsoft, PepsiCo, Robert Verdi, Inc., Rotary International, Sprint and Waterford Wedgwood USA – have joined an innovative program we’re calling the CoTweet Cohort.
During a six-month period, the companies will use the CoTweet platform as a primary tool for communicating through Twitter and will participate in an ongoing discussion regarding opportunities and best practices for leveraging social media to further business objectives.
The CoTweet Cohort allows participants to share knowledge, experiences and ideas about the effective use of social media among themselves through bi-monthly conference calls and an online forum for ongoing communications. The cohort will also provide ideas for future development of the CoTweet platform.
The CoTweet Cohort will be facilitated by Jerry Michalski, a highly respected technology consultant. Based in San Francisco, Michalski is a member of CoTweet’s Advisory board.
According to Jerry, “Twitter offers companies a brand new way to connect that’s not as expensive as a call center, as indirect as a blog or as opaque to the world as CRM systems are. Tweets happen in public. But as traffic increases, employees can step on one another’s toes, confusing customers. CoTweet is designed to prevent that, creating a smooth experience on both sides. This Cohort is where we’ll fine-tune that process.”
CoTweet is now forming additional cohorts. Companies interested in participating may contact Jesse Engle.
