Ben Chestnut from MailChimp posted an excellent review of how the MailChimp team (@mailchimp) is using CoTweet to manage their corporate tweeting.
In How MailChimp Uses CoTweet, Ben provides one of the most illustrative reviews of CoTweet yet and also describes the pain that the team was feeling before they started using CoTweet.
Be sure to check it out.
Marcus Schmidt is a member of Microsoft’s Twitter outreach team. He recently did a guest post on Marty Collins’ blog Marketing Today where he talks about how Microsoft uses CoTweet on their Twitter accounts @MSWindows and @windowslive.
Read the full post here: Team Tweeting with CoTweet
A review of CoTweet was posted on microblogging news site, Microblink, today. It left us gushing. You can read the full review here.
Some excerpts:
“CoTweet may just be the ultimate corporate Twitter tool.”
“Aaron Gotwalt (@gotwalt), Jesse Engle (@jesseengle) and Kyle Sollenberger (@iamkyle) think they’ve built the tool that could finally push businesses over the tipping point and into Twitter full-bore. From the looks of their new app, CoTweet, I’d say they’re well on their way.”
“What business users will probably be most excited about is the look and feel of this app. Everything is very polished, just like any other piece of software they’re used to using.”
“If you’ve ever watched Merlin Mann’s Inbox Zero video and wish you could do the same with Twitter, CoTweet answers again.”
“While previous corporate Twitter case studies were reserved for innovative companies like Whole Foods and Zappos, the team at CoTweet has built a tool that truly gives any company the ability to use the microblogging service effectively. Head over to their site and get signed up for the private beta for a chance to try it out.”
“Even after CoTweet rolls out a pro/paid plan (and I’m sure they will), companies will still be lining up with cash in hand to utilize this tool. You owe it to your company to give it a whirl.”
I remember nearly 20 years ago when I first heard the phrase, “Imagine your brand were at a cocktail party. What would it wear and who would it talk to?” It sounded so smart and sophisticated. It made me want to be a brand guy. (Today it stimulates my gag reflex, but that’s another story).
We’ve already got sticks. Introducing a new “carat.” And a new tool.
Brands do have personalities. We as humans love to project personalities on inanimate objects. It helps us relate, on terms we can understand. Projecting a personality onto something, however, doesn’t make it human. At least for now, social media is for humans communicating with other humans. No one I know who is actively participating in social media is hoping it becomes infiltrated by brand-bots posing as humans. Except for routine transactions like withdrawing money from an ATM, most people value that human touch – it’s why we prefer talking to “Frank at Comcast” over some anonymous CSR at “Comcast.”
The most recent thread in the ongoing debate on whether brands have a place in social media was picked up recently on Mashable. Lon S. Cohen and others say brands do belong on Twitter. While the spirit behind Mark Drapeau’s arguments concerning the need for authenticity and transparency behind brands is right on, the notion that brands should be banned from Twitter is provocative, but untenable. Here’s why:
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