Did you notice anything new about CoTweet this morning?

Over the past weekend, CoTweet rolled out a new release. After logging in, you may have noticed the shiny, new user interface and icons.  These changes were made to enhance your CoTweet dashboard experience.  Also incorporated in this release is the Twitter Retweet integration. CoTweet is pleased to now be offering both the Twitter native retweet functionality as well as Quotes. In addition to Retweet, Quotes allows CoTweet users the ability to retweet in the traditional form of quoting another user along with the capacity to annotate the tweet by including your own comments.

CoTweet has partnered with Klout and now shares the Klout Score of the Twitter profile you are viewing.  Klout Score measures the Twitter profile’s influence across the social web by calculating their True Reach, Amplification Ability and Network Score.  Another exciting new feature is saved inline searches. As CoTweet is focused on the Team Platform Experience, we’ve implemented the ability that now allows you to save searches to share with your fellow team members.

Please refer to the CoTweet Support page for further explanation of the release’s useful new features.  Take the new UI for a spin and let us know what you think!

3 Comments; Filed under Product Updates, features by Susan Hobbs

Many people have asked us about Twitter’s planned commercial account offering and what it means for CoTweet. Twitter has been planning for commercial accounts for a long time.  Today Anamitra Banerji from Twitter’s Product Team posted to their blog that Twitter is testing one of its new features, ‘Contributors’.  We figure now would be a good time to shed a little light on how CoTweet will be working with Twitter to extend the functionality of commercial accounts as they’re rolled out.

CoTweet’s Multi-Author Functionality is Strengthened

CoTweet was the first company to recognize that businesses would require the ability to have more than one person tweeting through a brand Twitter account. We discovered this need through our own use of Twitter and designed this as a feature of CoTweet at the very beginning. We gave a lot of thought to how brands should represent themselves on Twitter and outlined our philosophy in our inaugural blog post: Making Brands Human on Twitter.  Not only did we provide a tool, we also suggested a convention–that companies reveal the people communicating behind the brand and sign off on tweets.  Much to our delight, this convention has been widely embraced by companies like Ford, Microsoft, Salesforce, and even Twitter itself.  We knew from the outset that the approach of incorporating cotags, the ‘people behind the brand’, into the Twitter background was a little kludgy and that one day there would be a more elegant solution.  Fortunately, that time is approaching.  CoTweet is working closely with the Twitter API team to incorporate the new contributor API, which will further enhance CoTweet’s current multi-author functionality.
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10 Comments; Filed under Twitter for Business, features by Jesse Engle